Creating this branding mockup for a tropical beauty brand, Flora Beauty & Body, was fun and inspiring. I wanted the brand to feel vibrant, natural, and fresh, so I centered the identity around popular tropical florals. Designing the different logo variations allowed me to explore how flexible the brand could be across different platforms, from the more formal stacked logo to a simple icon and single lettermark. I chose real flower images to ground the brand in the natural beauty that the products would celebrate. It was satisfying to see how the elements came together into a cohesive visual story.