The main message of my posters is freshness. It shows how Essex North Shore uses fresh and locally sourced ingredients to create delicious meals. I want viewers to learn about the contents of the Hawk’s House Salad and learn how it is created from start to finish. My posters convey the brand of Essex North Shore using the official brand colors and font, but also convey the brand of The Bistro using bright colors, specifically green, to convey freshness. My poster tells the story of the salad being made, from being planted, tossed, and served. I used overlapping elements on my poster series to enhance the plot and design.